The Office for Product Safety and Standards has issued a Product Safety Alert for baby self-feeding pillows and prop feeders presenting a risk of serious harm or death.

These products are designed to enable babies to bottle feed without the assistance or supervision of a caregiver. This creates a risk of serious harm or death from:
• Choking on the feed
• Aspiration pneumonia
A baby does not have the dexterity or cognitive ability to control the flow of bottle feed, or to know when to stop feeding, or to take action if it gags or chokes or to otherwise signal or raise alarm if something is going wrong. Crucial to this, gagging is characterised by noise and coughing, whereas choking is characterised by silence because of the blockage to the airway. The most common reason for babies to choke on feed is because the liquid is being dispensed faster than it can swallow.
Consumers should immediately stop using these products and dispose of them safely.
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